1. Social Media Milestones

Questions

1. How many followers have we gained this week on each platform (Instagram, Facebook, Threads, YouTube, TikTok)?

2. What were our profile visits, reach, and brand awareness numbers on each platform?

3. Did we hit any milestones this week, or are we projected to hit any next week?

4. What were the top-performing posts of the week, and why did they perform well?

5. What were the worst-performing posts, and why do we think they underperformed?

6. What were our engagement stats (likes, comments, shares, saves) and watch-time retention this week?

7. How many link-in-bio clicks did we generate across all platforms?

2. Brand Partner Summary

Questions

1. How many active brand partnership deals do we currently have?

2. Which partnerships are due to expire soon, and what is your plan for renewing or closing them?

3. Who impressed you the most this week, and who is underperforming? Why?

4. Who were the top brand partners this week, and what contributed to their success?

5. How much did we spend this week on brand-partner content (images/videos)?

6. Are there any partner challenges, concerns, communication issues, or suggestions for improvement?

7. Did any partners produce standout content worthy of reward or acknowledgment?

3. Field Operations & On-Ground Promotions

Questions

1. How many downloads were produced by all fielders combined this week?

2. What is the average number of downloads per fielder?

3. Who were the highest-performing fielders, and who were the lowest-performing?

4. What feedback did we receive from the field (challenges, user reactions, awareness)?

5. What improvements do you recommend for better street engagement?

6. Which referral codes performed best this week?

4. Campaign Updates

Questions

1. What is the status of each active campaign (Move Freely, Driver Stories, Moments of Monochrome, Brand Partner Content Drive, city-specific campaigns)?

2. What content was published for each campaign this week?

3. What engagement performance did each campaign generate?

4. Are there any delays, blockers, or missing deliverables affecting a campaign?

5. What content is required next for each campaign (scripts, footage, new shoots)?

6. What competitor inspiration or trends did you observe that can be applied to our campaigns?

7. Do you have any new campaign ideas based on trends or field feedback?

5. New Partnerships & Team Additions

Questions

1. Who are the new brand partners onboarded this week, and why were they selected?

2. Were any new fielders recruited? If yes, how are they performing so far?

3. Did any previous brand partners exceed or fail to meet expectations this week?

4. Do new partners or fielders need additional training or onboarding?

6. Feedback & Ideas

Questions

1. What issues or obstacles did you encounter this week in content, logistics, or communication?

2. What suggestions came from brand partners, fielders, or the media team?

3. Did any customers provide positive feedback or complaints worth noting?

4. What feedback has management given you this week?

5. Are there workflow improvements or resources you need to be more effective?

7. Upcoming Opportunities

Questions

1. What events, holidays, or festivals are coming in the next 2–4 weeks that we should prepare content for?

2. Are there any sponsorship, collaboration, or community engagement opportunities?

3. Are there seasonal or trending content themes we should take advantage of?

4. Are there new influencers we should reach out to for future campaigns?

5. Which trending audios, memes, or formats should we incorporate next week?

8. Financial & Administrative Summary

Questions

1. How much did we spend this week on brand partner payouts?

2. What were the creative and production costs this week?

3. How much did we spend on field operations this week?

4. Was any paid advertising spend used, and what was the result?

5. Are we above, below, or on target with the monthly budget?

6. Are there any financial risks, overspending, or needed adjustments?

7. If last week’s performance continued for 1 year, how many fielder downloads would we achieve?

8. If last week’s performance continued for 1 year, how many brand partner downloads would we achieve?

9. Content Production & Pipeline Management

Questions

1. What is the status of all upcoming video shoots and photoshoots?

2. What is the progress on all editing tasks (video edits, reels, captions, motion graphics)?

3. What scripts, shot lists, or creative documents are prepared or still pending?

4. How are the videographers, editors, and motion designers progressing?

5. What content is ready for posting in the next 14–30 days?

6. What content is still pending or delayed?

7. What videos or images need reshooting or redoing?

8. How much backup content do we currently have in the drive (videos and images)?

9. Are we at risk of running out of content? If yes, what’s the plan?

10. Internal Media Coordination

Questions

1. What new information from product/tech/operations/city launches needs to be communicated publicly?

2. Are there new app features or UI updates that require posts or videos?

3. Do we need to update our FAQs based on customer support insights?

4. What internal announcements does management want to broadcast externally?

5. Is anything missing from our “One Best Way” procedures that needs updating or documenting?

11. Community Engagement & Reputation Monitoring

Questions

1. How many comments and DMs did we respond to this week?

2. What are the most common themes we are seeing from riders/drivers?

3. What were the positive sentiments we observed online this week?

4. Did we spot any complaints or negative trends that need immediate attention?

5. Are there any PR risks or reputation issues developing?

12. Influencer & Creator Management

Questions

1. Which influencers submitted content this week?

2. How did influencer posts perform (views, engagement, conversions)?

3. Are there any influencers falling behind on their obligations?

4. Are there any influencers worth rebooking or upgrading/extending?

13. Competitive & Market Analysis

Questions

1. What did Bolt, Uber, and other competitors post this week?

2. What were their top-performing posts?

3. What trends, formats, or strategies are they using?

4. What gaps or opportunities can Monochrome take advantage of from competitor weaknesses?

5. What viral content, trending audios, or creative ideas can we implement next week?

14. Any Other Business

Questions

1. What outstanding tasks from last week are still not complete?

2. Are there any new urgent issues the team should know about?

3. Is there anything else happening that the Monochrome team should be made aware of?

#MoveWithMonochrome