At Monochrome, we operate in a fast-paced, ever-evolving landscape that can be complexed. That’s why one of our core values Keep it Simple is not just a motto, but a mindset that runs through everything we do.

Whether you're on the customer service team, Media, development, design, operations, or partnerships, simplicity helps us stay agile, clear, and impactful.

🧩 What Does "Keep It Simple" Mean?

"Keeping it simple" means removing unnecessary complexity so that we can communicate clearly, plan effectively, and execute with precision. It’s about creating clarity not just for yourself, but for your team and our customers and partners.

When we simplify, we:

• Make decisions faster

• Improve team understanding

• Help customers navigate our services with ease

• Reduce errors and misunderstandings

• Build a culture of clarity, trust, and focus

💡 What Does it Look Like in Practice?

Based on the values framework, here's how you can embody "Keep it Simple" at Monochrome:

✅ You create simple, effective plans and goals

Make sure your teammate knows what they’re aiming for and how to get there. No fluff. No confusion. Just crystal-clear objectives.

✅ You are always seeking to improve things

You look for simpler, smarter ways to work and you welcome change that eliminates unnecessary steps.

✅ You communicate clearly

You deliver messages in a way that’s easy to understand. Whether you're explaining a driver onboarding flow or a customer refund policy or a brand partner deal, your tone is clean, confident, and concise.

✅ You set clear expectations and adopt an induction culture.

From meeting agendas to rider FAQs set expectations and plan inductions early so that everyone’s on the same page.

✅ You prioritise the customer first

You don’t overcomplicate internal processes at the cost of the customer. You make it easy for our users to find what they need and enjoy the Monochrome experience.

✅ You adapt your style

Every team member is different. You adjust your communication to suit your audience whether that’s a tech developer, a rider, or a new brand partner.

📋 Quick Examples for Monochrome Teams

• Driver Success Team: Use simple checklists to onboard new drivers cut out jargon and stick to the steps that matter most.

• Customer Support: Use templates with friendly, plain English no corporate speak.

• Design/Product Teams: Design flows that are intuitive, even for first-time users.

• Leadership: Set straightforward, achievable goals that the whole team can understand.

• Mannerisms: Greetings, like good morning, introducing yourself such as name and title and the use of please, thank you and appreciating them using Monochrome.

• Documentation: Make the use of brand articles for users and customers to refer to. Remember to state the section of the article for them to skip to.

🔁 From the Behaviours Grid:

• Communicate in a simple and concise way. Use the 2-20 rule: say it in 2 sentences or 20 seconds. Communicate and anticipate the response from your customer and include this in your induction/first response.

• Work efficiently, do the right thing, and do it well.

• Think about your audience. Have a plan. Prioritise what matters.

• Look for ways to streamline what you do and how you do it.

• List questions and behaviours from customers and re-use this to improve your response for the next customer

🚦Final Thought: Simplicity is Strength

In a world that often celebrates over-complication, Monochrome chooses clarity.

So whether you're presenting in a meeting, solving a customer issue, or planning your week remember to:

Think smart. Speak clearly. Strip it back. Keep it simple.

#MoveWithMonochrome