At Monochrome, fairness is not optional, it is foundational.

Our Marketplace exists to give customers convenient access to everyday goods, and to give shop owners a trusted platform to sell and deliver those goods responsibly. This only works when pricing is honest, transparent, and respectful of the people using the platform.

This policy explains what Monochrome considers fair pricing, what is not allowed, and how we protect customers, drivers, and the integrity of the Marketplace.

1. Our Position on Fairness

Monochrome supports competitive pricing and healthy profit.
We do not support misleading, manipulative, or extortionate pricing practices.

Fairness means:

• Customers can trust what they are paying for

• Drivers are not placed in difficult or unsafe situations

• Shop owners compete on value, not deception

• The platform remains credible and sustainable

This policy applies to all shop owners, listings, promotions, and offers on the Monochrome Marketplace.

2. What Fair Pricing Means on Monochrome

Fair pricing on Monochrome means that the price of an item reflects its reasonable market value, and that any promotions or offers are genuine, clear, and not designed to mislead customers.

Prices must be:

• Honest and transparent

• Clearly represented before checkout

• Consistent with the actual value of the item

• Free from artificial inflation designed to create false discounts

Promotions should create real value for customers, not confusion.

3. Misleading Pricing (Strictly Prohibited)

Monochrome does not tolerate misleading pricing practices.

Examples of prohibited behaviour include, but are not limited to:

• Artificially inflating an item’s price and then advertising a “discount” or “buy one get one free” offer that provides no real saving

• Listing an item at double its normal value to make a promotion appear attractive

• Creating false reference prices to suggest an item is “on sale” when it is not

• Advertising bundles or offers that misrepresent quantity, size, or value

• Using pricing tactics designed to pressure, confuse, or deceive customers

For example:
If an item normally sells for £50, listing it at £100 and advertising it as “Buy One Get One Free” is considered misleading. Monochrome will treat this as a violation of this policy.

4. Extortionate & Unreasonably Unfair Pricing

Monochrome also actively reviews pricing that may be considered extortionate or unreasonably unfair, even if it is not technically misleading.

This includes:

• Excessively inflated prices with no reasonable justification

• Exploiting high-demand situations to charge unfair amounts

• Pricing that is significantly out of line with comparable items on the platform

Monochrome reserves the right to:

• Cap prices

• Temporarily unlist items

• Require price adjustments

• Remove Marketplace access for repeat violations

This is not about restricting fair profit. It is about preventing abuse of customer trust.

5. Fairness to Customers

Customers should feel confident that:

• The price they see reflects real value

• Offers are genuine

• They are not being manipulated through pricing tactics

• The Marketplace prioritises trust over short-term gains

Any practice that undermines customer trust undermines the entire platform.

6. Fairness to Drivers

Pricing fairness also affects drivers.

Unfair or misleading pricing can:

• Create conflict at delivery

• Put drivers in uncomfortable conversations

• Increase order disputes and cancellations

• Lead to unsafe or hostile situations

Monochrome will not allow pricing practices that place drivers at risk or force them to explain or defend shop owner pricing decisions.

Drivers are delivery partners, not negotiators or dispute mediators.

7. Monitoring, Review & Enforcement

Monochrome actively monitors Marketplace pricing, promotions, and customer feedback. We may review listings manually or automatically at any time.

If pricing is found to violate this policy, Monochrome may take action including:

• Removal or correction of listings

• Suspension of promotional campaigns

• Temporary restrictions

• Permanent removal from the Marketplace in serious or repeated cases

Shop owners are expected to cooperate with reviews and make good-faith corrections when requested.

8. Our Commitment to a Fair Marketplace

Monochrome is building a platform where customers return because they trust it, drivers feel respected, and shop owners succeed through honesty and quality.

We believe long-term success comes from:

• Transparency over tricks

• Fair competition over exploitation

• Trust over short-term profit

By selling on the Monochrome Marketplace, shop owners agree to uphold these principles and treat Monochrome users fairly at all times.

#MoveWithMonochrome