#MoveFreely with Monochrome
Campaign Brief: #MoveFreely with Monochrome
At Monochrome, movement is more than just travel, it's expression. It’s energy. It’s rhythm. It’s freedom. That’s why we’re launching #MoveFreely, a creative campaign that invites dancers and performers to celebrate the art of movement in its purest form, through dance and motion across the city.
What #MoveFreely Is All About
The #MoveFreely campaign is a short-form video concept (30–45 seconds) where a dancer or dance group performs in an urban or city setting, from busy streets and open plazas to rooftops, office blocks, gyms, or even car parks. The performance should express freedom, style, and personality through dance, ending with the dancer entering a Monochrome ride via the rear passenger door and driving away.
Campaign Visual Brief
It’s more than choreography; it’s storytelling through movement. Each performance should connect the dance style, outfit, and location in a way that tells a mini story.
Creative Freedom, Your City, Your Stage
We want dancers to take full creative control. Use your imagination, your city, and your movement to tell your version of what it means to move freely.
Here are some ideas to spark inspiration:
The Office Hustler: A dancer dressed in smart workwear starts outside an office building, breaking free from the 9-to-5 rhythm with smooth, confident moves before hopping into a Monochrome car.
The Gym Breaker: A performer exits the gym, towel over shoulder, and turns post-workout energy into a freestyle dance that flows naturally into the car.
The Street Spirit: A group of dancers turns a normal street corner or zebra crossing into their personal stage, drawing on the chaos and motion of city life before gliding into the Monochrome vehicle.
The Dreamer: A solo dancer performs on an empty rooftop or in a car park at sunset, capturing the peaceful, personal side of movement before heading off to their next destination.
Key Details
Video Length: 30–45 seconds
Entry Shot: End the video by entering a Monochrome car via the rear passenger door
Vibe: Urban, cinematic, expressive, the city is your canvas
Outfit & Location: Should relate to each other, your look should tell part of your story
Music: Feel free to choose beats or rhythms that match your energy and movement, but try and stay away from commercial music.
