Monochrome Content Guide:
Guiding you on what to create
Want to send images to Monochrome but don't know what to send?”
Brand Partner Content Guide:
Here are some basic examples of what you can send to us that would easily be accepted. Each type of photo is just an example and we encourage you to take them in your own way.
Photos That Pop
Prioritize expressive, real moments. Shoot one portrait orientation, one landscape, and one vertical per scene when you can. Candid in-car shots by the window, curbside arrivals with you in frame, and hero portraits beside the car all work beautifully. Close-ups of hands on the phone, your bag on the seat, or reflections in glass add texture.
Below are some inspiration images. You don't have to recreate the images, just use them as a guide in your own way
Roleplay: A guide for Monochrome Video Clips
A guide for video clips:
You’re the main character. Monochrome is the quiet utility that helps you connect the dots—work, gigs, study, family, fun. Your content should feel human and story-led: show your day, your goal, your challenge, and let Monochrome appear naturally as the way you got there on time, calmly, and ready.
The Core Idea
Lead with your life, not our logo. Let viewers care about your shift, your performance, your exam, your client meeting, your family schedule. Monochrome enters the frame the way it enters your day: booking in the app, a clean pickup, a smooth arrival. We’re the bridge between your A and your B.
What to Capture
Think in scenes. Open with your world—uniforms, instruments, laptops, backpacks, gym bags, strollers, luggage. Show the moment you need to move, then reveal a subtle Monochrome touch: a booking screen on your phone, a door opening, city lights skimming past the window, a calm face before the big moment, an unhurried arrival at the destination. Let the payoff be you succeeding—walking into the ward, stepping onto the stage, entering the exam hall, greeting a client, hugging your child at the school gate. Keep it authentic and compact: 6–30 seconds is a sweet spot for social, but longer cuts are welcome if they stay compelling.
Short Formats That Work
GRWM flows shine: get dressed, check your bag, book your ride, glide to the venue, and step into your scene. Micro-vlogs also land well: a one-line hook about your goal, a few quick shots of the journey, and a payoff that shows you made it. POV clips are great too—thumb taps “Confirm,” car door opens, skyline rolls by, feet hit the pavement at arrival.
A Simple Story Structure
Start with a hook that names your goal or tension, then move into the journey with a quick app-to-pickup sequence and a calm ride beat. End with the payoff: the thing you came to do. Close with a soft line—“Monochrome—got me there”—as text or a light voiceover.
Visual & Brand Guidelines
You come first. Compose shots around your routine and environment; let Monochrome appear as a seamless part of the scene rather than the focus. Keep the look modern, clean, and optimistic with gentle color treatment rather than heavy filters. Dress for your reality—scrubs, stagewear, startup smart, gym kit—and shoot in spaces that tell your story.
Safety, Privacy & Etiquette
Film respectfully. Get permission to show anyone else on camera and avoid capturing sensitive details like license plates or private IDs. Don’t film while you (or anyone) is driving; arrival, curbside, and stationary interior shots are safer and usually more cinematic. Check your workplace and location rules before filming.
Technical Specs
Vertical 1080×1920 is ideal for reels, but landscape 1920×1080 is welcome too. Aim for 24–30 fps, record clean audio if you plan to implement a voiceover. Shoot photos at your highest resolution; send JPG/PNG and RAW if you have it. Favour window light or golden hour and avoid harsh backlight unless it’s an intentional silhouette. B-roll—city passing by, app taps, doors opening, footsteps, will help us craft tighter edits.
Deliverable Packs
If you want an easy blueprint: create a micro-story reel that includes a hook, a journey, and a payoff with a light closing line. Alternatively, film a GRWM sequence that ends with your pickup and venue arrival. Pair any video with a trio of photos one in-car, one curbside, and one arrival hero—and you’ll have a versatile content set. For profession-led pieces, add a few shots that highlight your tools or gear in the scene.
Do’s & Don’ts
Do
Show real routines, real goals, and one clear arrival or payoff shot.
Keep Monochrome moments subtle and in-story.
Use steady framing, clean audio, and natural light.
Don’t
Stage heavy-handed branding moments or overuse logos.
Film drivers or bystanders without consent, or record while a vehicle is moving if you’re responsible for it.
Share sensitive personal or workplace information on screen.
Submitting Your Content
Upload via weTransfer or google drive and send us the link
Confirm rights for any music you use, or send clean footage so we can score it.
