Monochrome Content Guide:
Guiding you on what to create
Want to send assets to Monochrome but don't know what to send?”
Brand Partner Content Guide:
Here are some basic examples of what you can send to us that would easily be accepted. Each type of photo is just an example and we encourage you to take them in your own way.
Photos That Pop
Prioritize expressive, real moments. Shoot one portrait orientation, one landscape, and one vertical per scene when you can. Candid in-car shots by the window, curbside arrivals with you in frame, and hero portraits beside the car all work beautifully. Close-ups of hands on the phone, your bag on the seat, or reflections in glass add texture.
Below are some inspiration images. You don't have to recreate the images, just use them as a guide in your own way
Roleplay: A guide for Monochrome Video Clips
A guide for video clips:
You’re the main character. Monochrome is the quiet utility that helps you connect the dots, work, gigs, study, family, fun. Your content should feel human and story-led: show your day, your goal, your challenge, and let Monochrome appear naturally as the way you got there on time, calmly, and ready.
The Core Idea
Lead with your life, not our logo. Let viewers care about your shift, your performance, your exam, your client meeting, your family schedule, your event. Monochrome enters the frame the way it enters your day: booking in the app, a clean pickup, a smooth arrival. We’re the bridge between your A and your B.
What to Capture
Think in scenes. Open with your world uniforms, instruments, laptops, backpacks, gym bags, strollers, luggage. Show the moment you need to move, then reveal a subtle Monochrome touch: a booking screen on your phone, a door opening, city lights skimming past the window, a calm face before the big moment, an unhurried arrival at the destination. Let the payoff be you succeeding, walking into the ward, stepping onto the stage, entering the exam hall, greeting a client, hugging your child at the school gate. Keep it authentic and compact: 6–30 seconds is a sweet spot for social, but longer cuts are welcome if they stay compelling.
Short Formats That Work
GRWM flows shine: get dressed, check your bag, book your ride, glide to the venue, and step into your scene. Micro-vlogs also land well: a one-line hook about your goal, a few quick shots of the journey, and a payoff that shows you made it. POV clips are great too, thumb taps “Confirm,” car door opens, skyline rolls by, feet hit the pavement at arrival.
A Simple Story Structure
Start with a hook that names your goal or tension, then move into the journey with a quick app-to-pickup sequence and a calm ride beat. End with the payoff: the thing you came to do. Close with a soft line. “Monochrome, got me there”, as text or a light voiceover.
Visual & Brand Guidelines
You come first. Compose shots around your routine and environment; let Monochrome appear as a seamless part of the scene rather than the focus. Keep the look modern, clean, and optimistic with gentle color treatment rather than heavy filters. Dress for your reality, scrubs, stagewear, startup smart, gym kit and shoot in spaces that tell your story.
Safety, Privacy & Etiquette
Film respectfully. Get permission to show anyone else on camera and avoid capturing sensitive details like license plates or private IDs. Don’t film while you are driving; arrival, curbside, and stationary interior shots are safer and usually more cinematic. Check your workplace and location rules before filming.
Technical Specs
Vertical 1080×1920 is ideal for reels, but landscape 1920×1080 is welcome too. Aim for 24–30 fps, record clean audio if you plan to implement a voiceover. Shoot photos at your highest resolution; send JPG/PNG and RAW if you have it. Favour window light or golden hour and avoid harsh backlight unless it’s an intentional silhouette. B-roll, city passing by, app taps, doors opening, footsteps, will help us craft tighter edits.
Deliverable Packs
If you want an easy blueprint: create a micro-story reel that includes a hook, a journey, and a payoff with a light closing line. Alternatively, film a GRWM sequence that ends with your pickup and venue arrival. Pair any video with a trio of photos one in-car, one curbside, and one arrival hero, and you’ll have a versatile content set. For profession-led pieces, add a few shots that highlight your tools or gear in the scene.
App Features (Things to mention)
Below are real-life, dilemma-based, story-style scripts for some App features.
Each one:
Starts with a relatable mini-problem
Shows how the Monochrome feature solves it
Feels natural, human, and easy for a brand partner to say in a video. Please use your own words, these example scripts are only examples.
1. Ride Credits
Example: “I hit a milestone last week without even realising, and Monochrome dropped ride credits into my account. The next time I opened the app, my ride was cheaper, like the app literally rewarded me for moving around.”
2. Loyalty Points System
Example: “I take Monochrome a lot, so my loyalty points kept adding up. Before I knew it, those points turned into free ride credit, it actually feels like my rides get cheaper the more I move.”
3. Multi-City Operation
Example: “I travelled from Abuja to Jos and didn’t want to start learning a new taxi app. The moment I landed, I opened Monochrome and it worked exactly the same, same app, same reliability, new city.”
4. Multiple Vehicle Categories
Example: “I was heading to a meeting and didn’t want to show up in a basic car. I loved that Monochrome let me choose between Economy, Premium Economy, SUV or even Business Class depending on my mood or occasion.”
5. Instant Police/SOS Button
Example: “One night I felt a little uncomfortable on the road, and knowing Monochrome has a one-tap SOS button that instantly contacts local authorities gave me so much peace of mind. You pray you never need it, but it’s there if you do.”
6. Verified Drivers Only
Example: “I’ve had random drivers show up on other apps, so it felt good knowing Monochrome only uses verified drivers. When I book, I already know the person picking me up has been checked and trained.”
7. Random Driver Selfie Check
Example: “I always worry about driver account sharing, but Monochrome actually makes drivers do random live selfies in between trips. So even if a driver tries to swap phones, the app will catch it.”
8. Cashless, Seamless Payments
Example: “I entered a Monochrome ride and realised I didn’t have cash. But luckily, Monochrome lets you choose bank transfer BEFORE the trip starts, so the driver already knows. No awkward arguments, I just transferred when we arrived.”
9. Free Ride Codes & Referral Bonuses
Example: “I shared my Monochrome referral code with my friends, and before I knew it, free ride credits started popping up. The best part is you just tap to share, WhatsApp, text, anything and boom, more savings.”
10. Instant Driver Matching
Example: “I was running late and didn’t want to wait 10 minutes for a ride. Monochrome’s smart matching got me a driver almost instantly, I literally barely closed the app before the driver accepted.”
11. Dynamic Heatmap for Drivers
Example: “My friend who drives for Monochrome said he used the heatmap to see where all the riders were, and he made way more money that day. The app literally guides drivers to the busiest areas.”
12. Affordable Pricing
Example: “I checked another app and the price was high. Then I checked Monochrome and it was much cheaper, plus the price didn’t change even when we hit heavy traffic. What they show you at the start is what you pay.”
13. Business Class for Premium Users
Example: “When I needed to arrive somewhere looking sharp, I booked Monochrome Business Class. The car, the comfort, everything felt premium. Perfect for events or when you just want to treat yourself.”
14. Safe, Useful for Night Travel
Example: “I finished work really late and didn’t want to wait outside for long. Monochrome picked me up quickly, and I felt safe all the way home, it’s become my go-to for night travel.”
15. Scheduled Rides
Example: “I had a 6am flight and didn’t want to gamble with last-minute availability. I scheduled my Monochrome ride the night before and the driver showed up right on time — no stress, no panic.”
16. Expanding African Presence
Example: “I love that Monochrome isn’t just in one city, they’re expanding across Africa. So whenever I travel, I know Monochrome will soon be there too, creating opportunities and reliable transport.”
17. Available in Multiple Languages
Example: “My cousin doesn’t speak English well, but Monochrome automatically switched to her language. The app supports French, Arabic, Swahili, Spanish, it makes everyone feel included.”
18. Intelligent Trip History
Example: “Last week I needed to confirm a past trip for work reimbursement. Instead of stress, I just opened Monochrome and saw every detail, route, driver, fare, everything.”
19. Customer Service Support
Example: “I had a question about one of my rides and messaged Monochrome support. They responded quickly and sorted everything out, it actually felt like a real team helping me, not a robot.”
Do’s & Don’ts
Do
Show real routines, real goals, and one clear arrival or payoff shot.
Keep Monochrome moments subtle and in-story.
Keep Monochrome mentions intentionally in-story and relevant to the part of the video..
Use steady framing, clean audio, and natural light for daytime and adequate lighting for nighttime.
Don’t
Stage heavy-handed branding moments or overuse logos.
Film drivers or bystanders without consent, or record a driver which may distract him.
Share sensitive personal or workplace information on screen.
Submitting Your Content
Upload via weTransfer or google drive and send us the link. Please zip the content.
Confirm rights for any music you use, please stay away from licensed music, or send clean footage so we can score it.
